WE DON'T DO 'NORMAL'
Wrinkle freedom
Our Non-iron blouses are completely crease resistant and requires no ironing. Time to pack away the iron board for good.
Fresh all day, everyday
Odour repellent technology keeps you fresh all day long, for days. Customers on average wear these shirts for 3.8 days between washes.
Liquid repellent
Technology in the fibres ensures stains are absorbed less. That means less washing, and more wearing - which benefits the longevity of the item, and our planet.
Non-transparent
Blouses with innovative non-see-through fabric keeps you covered and confident. Slim fit features a discretely closed front, keeping your look secure and streamlined - no peeking, no gaps.
a new journey
Inspired by the Danish word for life - this collection is a celebration to the everyday woman. Designed to embrace everyday adventures LIV brings together comfort, textile innovation, and timeless style - without compromises.
Elevating all time wardrobe essentials one drop at a time with our legendary Freshcore™ textile technology to create high quality, stretchy and durable performance fabrics ready for everyday life.
Featuring soft BCI-certified cotton that is sweat, odour, liquid & wrinkle resistant, non-iron, sweat resistant and non-transparent shirt fabrics, as well as and innovative Seawool® .
Designed in Amsterdam, meant for the world.
Limited stock, but this is just the beginning. Enjoy!
Lotte Vink
Cofounder